Spontech Spotlight
![[SportsPro Media] Hookit’s Top 20 brands on the rise in 2021](https://hookit.com/wp-content/uploads/2021/03/SPM_Brands-On-The-Rise-March-2021.jpg)
[SportsPro Media] Hookit’s Top 20 brands on the rise in 2021
Roger Breum, director of marketing at spontech specialist Hookit, delves into the company’s vast trove of social media data to select 20 brands that are receiving most growth in digital value from their various sports sponsorships. Despite the pandemic, sports properties were still able to drive US$7.9 billion in sponsorship value for brand...
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Spontech Blog
Hookit on The Wharton Sports Business Show
Recently, Hookit Co-Founder & CEO Scott Tilton joined George Perry and Michelle Young on the Wharton Sports Business Show on SiriusXM Business Radio Channel 111. Leaders from across sports and top brands join the show each week to discuss the latest and greatest in sports business and technology.
Motorsports today: Where are the fans and how to engage them for sponsorship ROI
Entities across all categories of motorsports agree on one thing — motorsports as we know it is experiencing a major disruption. How does this disruption affect a brand sponsor? And what are the changes it needs to make to prove and improve its ROI?
Ninja’s Lollapalooza Weekend Shows His Growth Could be Plateauing
Tyler “Ninja” Blevins’ astronomical rise to dominance among esports personalities has been filled with livestreams from highly-publicized events and games with high-profile celebrities, but evidence suggests Twitch’s most popular streamer may be reaching a plateau.
Sponsorship ROI: How brands can have greater impact on their spend
Recent sponsorship studies show that brands will spend over $147B on sponsorship and activation in 2018, but only 35% of them invest in tracking the effectiveness of that spend. Predicting the ROI of an investment is essential for any brand sponsor, as it helps them justify and understand their sponsorship spend, optimize that spend and measure their sponsorship effectiveness.
Valuing Esports: Hookit Announces Integration with Streaming Platform Twitch
Hookit, the market leading sponsorship analytics and valuation platform for sports, is excited to announce full integration with online streaming platform Twitch.
Coca Cola crowned the 2018 World Cup CHAMPION!
World Cup 2018, the month-long global football extravaganza came to a thrilling end last week, with France winning the championship for the second time. Now that World Cup Russia 2018 is done and dusted, here is a look back at the SOCIAL MEDIA WINNERS of the World Cup.
ISPORTCONNECT AND HOOKIT ANNOUNCE PARTNERSHIP
Earlier this week, iSportConnect, the world’s largest global private network of sport business executives announced a partnership with sports sponsorship valuation and analytic platform Hookit. MarketScale had the exclusive opportunity to speak to Hookit Director...
WATCH: One-on-one with Fortnite star Ninja
Chicagoland native Tyler “Ninja” Blevins has millions of social media followers and sometimes hundreds of thousands watching him play Fortnite at one time.
Fortnite star Ninja takes on dozens at Willis Tower all-night tourney
CHICAGO (WLS) — Video game star Tyler “Ninja” Blevins, known for his live-streams of Fortnite Battle Royale, will take on 196 players, with partner Dr. Lupo, in a duos tournament on the 99th floor of Chicago’s Willis Tower.