Spontech Spotlight
[SportsPro Media] How to brand and deliver on social during the Tokyo Olympics
In this article, Hookit explains how brands can best capitalise on partnerships with athletes around this summer’s Tokyo 2020 Olympic and Paralympic Games. Many factors will make the Tokyo 2020 Olympics this summer look a lot different than previous Games, including the lack of international fans, an adjustment of Rule 40 that allows additional...
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Spontech Blog
ESPN: Uma das mulheres mais influentes do esporte, Leticia Bufoni relembra conquistas e revela sonho olímpico
Dona de cinco medalhas de ouro dos X-Games, Leticia Bufoni foi a entrevistada da semana no Papo Antunes e lembrou um pouco do começo difícil no esporte, quando era impedida de andar de skate pelo pai.
iSportConnect: Hookit Rankings: Even In The Off-Season, Messi Is Number One
Lionel Messi remains the most followed sports personality in the social media world, according to the June ranking by sponsorship analytics and evaluation platform Hookit.
TheGuardian: The AFCON 2019 stars with the highest social media marketability
The growth of African football has thrown up global superstars that are drawing attention to the competition. Alongside their fame, they bring in their social media clout to shape the narratives during the championship, something that is important for their partner brands.
Whitepaper: Automotive Brands in Sponsorships
Automotive & Sponsorship: An Overview Automotive brands are intertwined with many sports properties, especially so in racing and motorsports as endemic sponsors. Over the years, automotive brands have become sponsors to some of the most popular sporting events,...
Brands In Sport: Top Mentioned Brands by NHL Finals 2019 Teams
Which brands did the Bruins and the Blues mention most on social media during the 2019 playoffs?
Brands In Sport: Top Mentioned Brands by NBA Finals 2019 Teams
Which brands did the Raptors and the Warriors mention most on social media during the 2019 playoffs?
Do NBA Sponsors or Non-League Sponsors Get More Social Exposure & Engagement?
We analyzed which brands were the most talked about and which got the most engagement on posts about them by the NBA and the teams in the league.
GOAL: What is Alex Morgan’s net worth and how much does the USWNT star earn?
The Orlando Pride and U.S. women’s national team striker is one of the top earners in the women’s game thanks to the various deals she has
Top 10 NFL Players – May 2019
May is a month of preparation for NFL players across the country. The NFL Draft left new talent waiting for their first seconds on the field with the roaring fans, while existing players prepare for (hopefully) their best season to date.