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![[Jalopnik] Here’s How Racing’s Five Most Popular Categories Stack Up Demographically](https://hookit.com/wp-content/uploads/2021/08/getty-images-from-jalopnik-motorsports-audiences-png.png)
[Jalopnik] Here’s How Racing’s Five Most Popular Categories Stack Up Demographically
These social media metrics help point out where motorsport can do better. Racing has always been something of an anomaly when it comes to popularity, either outshining everything or fading away into the background. Right now, we’re sitting somewhere in the latter option, with widespread attempts being made to draw in new audiences. But it only...
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Spontech Blog
SportuneFR: Pourquoi un départ de Mbappé au Real Madrid
Il reste encore deux ans et demi de contrat au PSG, pour Kylian Mbappé. Leonardo, le directeur sportif du club champion de France, insiste bien sur ce point, pour écarter les convoitises.
Echo: Why Liverpool beat New Balance in High Court trial
The high stakes court battle between Liverpool and New Balance over their kit deal ended on an unexpected note yesterday.
In essence the fame of basketball icon LeBron James, tennis legend Serena Williams and rap superstar Drake meant Liverpool’s players will turn out with the swoosh of Nike on their kits next season.
Brands that effectively leverage their female ambassadors
With increasing interest in women’s sports, brands are now looking for stellar female promoters who can effectively promote brands. Hookit analyzed 3 such brands who’s female ambassadors were highly effective than others at promoting their sponsor brands.
iSportconnect: Hookit League Rankings: NFL Bosses Social Media In September
iSportconnect TV’s latest Hookit Rankings show the NFL as the most dominant sports league on social media during September.
Infographic: MLB Postseason 2019 – Most Popular Teams & Players
The MLB Playoffs are in full swing, with the Washington Nationals in the World Series for the first time in franchise history and the Astros and Yankees in a heated contest to clinch a ALCS win.
Top 10 MLS players – September 2019
September was an exciting month in the MLS. With all that is happening on the field, what were the biggest moves made on social?
Top 10 MLB players – September 2019
The MLB postseason is heating up with only four teams left. With seven out of ten players on the social leaderboard on a playoff team, here are some insights on how MLB players performed on social media in September.
Top 10 NFL players – September 2019
The first week of September saw the kickoff of the 2019-20 NFL season, the 100th since its inception, with the Bears and Packers renewing the league’s oldest rivalry. With the start of the new season, we also welcome some new faces into our top 10 NFL players on social media for this month.
The Evolution of sponsorship – Brand sponsorship summit
Thought leaders from top sponsorship brands convened at Hookit’s bi-annual brand sponsorship summit, where they talked about all things sponsorship. Read on for highlights from the brand summit.