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![[SportsPro Media] The Rankings Explained: The Data Behind the 50 Most Marketed Brands In Sports 2020](https://hookit.com/wp-content/uploads/2020/10/50MM-explained-Nike-Getty-Images-via-SportsPro.jpg)
[SportsPro Media] The Rankings Explained: The Data Behind the 50 Most Marketed Brands In Sports 2020
(Image Source: Getty Images via SportsPro Media) READ THE ANALYSIS HERE Here, we break down where the data comes from and how it was analysed to arrive at the inaugural ranking, including insight into how sponsorship value is calculated. (Written by Hookit, Published by SportsPro)
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San Diego Magazine’s Cool Company Feature on Hookit
Co-founders Scott Tilton and R. J. Kraus met in seventh grade and became best friends racing motocross in New York. At 25, they created Sponsor House, a platform for amateur athletes to connect online with sponsors. When they realized a move to SoCal was imperative for their focus on action sports, they bought a motorhome and hightailed it to North County.
Kobe Blows up Social Media on Mamba Day
Fans took to social media by the hundreds of thousands to pay tribute to Kobe Bryant’s 20 year career during his final game.
2016 Master: The Turning Point
How did fans react Sunday’s historic game at the Master’s on Twitter?
GoPro Deploys Hookit Valuation Methodology (HVM) As Its Primary Multimedia Analysis & Valuation Solution for Sponsored Athletes, Events, Resorts & Music Properties
Hookit, a data-driven sponsorship intelligence platform, has significantly expanded its role with the world’s most versatile camera company, GoPro (NASDAQ: GPRO).
TransWorld Business: GoPro deploys Hookit for Multimedia Analysis
http://business.transworld.net/news/google-deploys-hookit
The nexus of sports, data and technology
Last year, the Patriots were cited by research firm Hookit as having the highest fan engagement across social platforms among teams in the NFL, and Kraft detailed how the team approaches the various platforms
Measuring the Value in Social Media for Bose,Kia
We recently helped Sports Business Journal with a case study involving the true value of social media posts made by Bose and Kia endorsed athletes and teams.
Sports Business Journal: Case Study: Measuring value in social media posts for Bose, Kia
http://www.sportsbusinessdaily.com/Journal/Issues/2016/03/28/In-Depth/Hookit.aspx
What kind of social media value does Budweiser get from their MLB sponsorships?
What kind of social media value does Budweiser get from their sponsorships with Major League Baseball teams?