Spontech Spotlight
NFL 2020 Season In Review
The Tampa Bay Buccaneers won the Super Bowl, but that doesn’t mean Raymond James Financial received the most sponsorship value throughout the 2020 season. In our NFL Sponsorship Postseason Recap Report, we examined the best branded campaigns of the season, which brands came out on top, and which athlete & team partners performed the best off...
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Spontech Blog
Peter Sagan’s $330,000 Facebook post and the value of cyclists’ social media
Atop the recent Paris-Roubaix podium, Peter Sagan appeared wearing a now-familiar pair of motocross goggles draped around his neck. Nothing to do with the cobbles’ mud and dust, the goggles are pure cross-promotion, for eyewear sponsor 100%. They may upset some sensibilities, but in reality the goggles perform exactly the same purpose as a sponsor-emblazoned team cap. They remind us that these athletes are elite billboards, whose performances draw attention to the companies who pay to associate with them. But does this actually work?
CyclingTips has tried to answer that question, calculating the value of a select group of pros’ social media posts and followings, in collaboration with sports marketing firm Hookit.
Hookit: Instagram data privacy changes and the impact on the sports industry
Digital sponsorship value analysts Hookit assess the impact of Instagram’s recent platform API shutdown.
Masters of the Social Media Game
How peripheral brands shared the spotlight with sponsor brands at The Masters 2018
SPORTCAL & HOOKIT: Winter Olympic Games 2018 Report
Social media is a crucial communication channel for partners, federations, athletes, committees and anyone involved in a major sports event like the Winter Olympics. Sportcal Media has teamed up with Hookit to delve into the metrics behind the 2018 Winter Games social media activity.
Hookit Partners With Winmo To Empower Sponsorship Sales
While Winmo, a product of List Partners LLC, provides verified decision-maker lists for those who control sponsorship dollars at thousands of brands, Hookit details where those dollars are being spent, plus the entities involved.
The Full Story: Hookit’s Response to New Instagram Data Policies
Towards the end of January 2018, Instagram announced proposed changes in their API and planned to phase out its older platform API over the…
Hookit’s Response to New Instagram Data Policies
Instagram has recently changed their data policies. Here’s how Hookit is keeping brands and rights holders sponsorship intelligence alive.
Non-Mainstream Athletes That Drive High Earned Media Value
What is the most popular sport in the world?
The social Olympics: Hookit and SportsPro assess the digital aftermath of PyeongChang
The PyeongChang 2018 Olympic Games were lived more digitally than any before them. With the help of Hookit, our official data partner, SportsPro looks at some of the athletes, partners and moments that drove interest around the biggest sporting event of the year so far.