Spontech Spotlight
Event Recap: NASCAR’s 2021 Daytona 500
While last year’s data is useful for benchmarking, racing has already begun for some series in 2021. NASCAR’s flagship event, the Daytona 500, kicked off the season on 14 February. We tracked the drivers, teams, venue, and NASCAR accounts on social media to evaluate the impact for brands invested in the series and event. In total, there were over...
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Spontech Blog
Nike Pitchman Ronaldo Creates $216M In Value For Adidas; Messi Sends $111M Back To Nike
Cristiano Ronaldo and Lionel Messi have built huge audiences on social media, with more than 500 million followers combined, thanks to their long-standing role at the top of the world’s most popular sport. The duo evenly split the last 10 Player of the Year awards, with the other finishing second all but one year. Their teams, Real Madrid and Barcelona, are the two most successful clubs this decade, winning a combined seven Champions League Finals.
These sponsorship deals chart Neymar’s rise to world’s most expensive footballer
These sponsorship deals chart Neymar’s rise to world’s most expensive footballerSpending a large part of the 2017/18 season on the sidelines through injury has done little damage to football superstar Neymar’s status in the sport.According to sponsorship intelligence...
Leaders in Motorsport: How Nascar plans to conquer China
For years, the domestic narrative around Nascar has centered on its dwindling event attendances, falling TV viewership and mounting sponsorship struggles. Yet the growing international ambitions of stock-car racing’s preeminent series tell an altogether different story.
Metrics For Brand Sponsorship To Prove Impact Through Reporting
Now that you, the team, have successfully brought on new sponsors and optimized your content campaigns to consistently drive more value…
How Sponsorship Audience Alignment Can Help Target The Right Fan
The sports ecosystem provides a way for sponsor brands to align themselves with one of the world’s most passionate and energetic audiences…
INDYCAR Revs Up Sponsorship Intelligence In Long-term Partnership With Hookit
INDYCAR, the sanctioning body of the Indianapolis 500, has partnered with leading sponsorship valuation provider, Hookit. Through the long-term partnership, Hookit, now the Official Data Supplier of INDYCAR and Indianapolis Motor Speedway, will provide insights and evaluation for INDYCAR on the performance of its events and promotional campaigns for its sponsors.
Prove Sponsorship Effectiveness: How to FIND & CLOSE New Sponsors In Sports
Last week, Hookit launched its revolutionary new product Spontelligence, giving teams actionable data and insights via a single platform to…
Hookit’s Monthly Social Rankings
Esports for the win!
Spontelligence — the future of sponsorship intelligence
Sponsorship is the indispensable factor for any entity in the sports ecosystem. It is the stimulus that helps teams, leagues, athletes and…