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The latest news & insights in sports marketing
and sponsorships

Spontech Spotlight

Event Recap: Australian Open 2021

Event Recap: Australian Open 2021

In tracking the hundreds of athletes participating, the event accounts as well as the tour accounts, nearly 300 sports entities were active on social media during the Australian Open tracking window, beginning 5 February (3 days before the event began) and ending 24 February (3 days after the event ended). From those accounts the event drove...

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Spontech Blog

Best practices for sports properties to drive value for sponsors

Best practices for sports properties to drive value for sponsors

With social media accorded great importance by sponsors, it is essential for rights holders to understand how to be effective on their social platforms and how to use social media to prove & improve the value driven for sponsors.
Here are some of the BEST PRACTICES for rights holders across sports.