Spontech Spotlight
Sports Marketing on TikTok: A Brand Marketer’s Guide
Leveraging Your Ambassadors On The Platform What is TikTok? It's a social video platform that has a heavy dependence on music / sound. Content is filled with dances, challenges, lip syncing, comedy, talent videos, pranks, and more. More importantly, why should you care? It’s been downloaded over 2B times. Unfortunately, brand promotion on the...
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Spontech Blog
Nike Scores on Social Media with Kaepernick Campaign
Experts at Kantar Media have analysed data across social media platforms to uncover the impact of Nike’s controversial ad.
曼联解雇穆帅卖博格巴都无法消灭目前闹剧！要解决唯有做到一事
曼联的8900万镑先生博格巴拥有巨大的商业价值。Hookit最近的一项研究得出结论，博格巴虽然只有3900万粉丝，但每人的媒体价值却高达4.42英镑；与之相比，内马尔和梅西相加粉丝数接近4亿，却只有人均0.67镑和0.7镑的媒体价值。
The real reason why Ed Woodward wants to keep Paul Pogba at Manchester United FC
There are considerations apart from what happens on the football pitch
SportsPro 50 Most Marketable: The Hookit Top Ten
An alternative look at SportsPro’s 50 Most Marketable 2018 list, using Hookit’s data.
PODCAST – SportsPro 50 Most Marketable Athletes 2018: The who, where and why
It’s the list that everyone – or some people, at least – has been talking about: SportsPro’s annual World’s 50 Most Marketable Athletes.
Conor McGregor’s marketability plummets after New York bus rampage – with his earning power taking a hammering
The SportsPro 50 Most Marketable reveals the Notorious’ turbulent twelve months have taken their toll on the MMA sensation’s earning power
50MM: The Hookit Marketability Score explained
The Hookit Marketability Score was created especially for SportsPro’s 2018 50 most marketable athletes, here’s how it works.
The Hookit Marketability Score explained
The Hookit Marketability Score is a measure of an athlete’s engagement across their promoted posts on four of the main social media platforms: Facebook, Instagram, Twitter and YouTube.
Motorsports: On the verge of REINVENTION
The impact of social media has been keenly felt in motorsports, one of the major sports that brought sponsorship to the heart of the game with logos on cars, drivers, and all around the track.