Spontech Spotlight
Event Recap: PGA’s Players Championship 2021
At last weekend's PGA Tour Players Championship, the top 5 brands by sponsorship value were all endemic brands, with Titleist taking the top spot, in part due to partner Justin Thomas pulling out the win. Interested in knowing the sponsorship value your brand is getting from a specific event or activation? Let us evaluate it for...
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Spontech Blog
The most marketable female athletes 2018
An in-depth look into the female athletes among the SportsPro 50 most marketable athletes.
iSportConnect: Hookit Social Rankings: September’s Most Popular NFL Teams
The Tennessee Titans spurned a last-minute two-point conversion attempt as the Los Angeles Chargers held on for a 20-19 victory in the second game of the 2018 NFL International Series at London’s Wembley Stadium on Sunday. The result means a fourth straight victory...
iSportConnect: Hookit Social Rankings: September’s Most Popular Sports Leagues
LaLiga is arguably the best sports league in the world, and fans around the world are taking notice.
iSportConnect: Hookit Social Rankings For September: Sports Teams – New Followers
Hookit’s latest rankings are out!
NBC Sports: Caps’ Alex Ovechkin is the NHL’s most popular player on social media
We already knew Washington Capitals' Alex Ovechkin was a popular guy, but when it comes to social media followers he reigns supreme among all other NHLers. Through the month of September across Facebook, Twitter and Instagram, Ovi is twice as popular as anyone in the...
Business Insider: How UFC fighter Conor McGregor makes and spends his millions, from Lamborghinis and yachts to outrageous designer suits
McGregor is not shy about his spending habits.
SBJ: Blackhawks Lead NHL Teams In Total Social Media Followers
The Blackhawks not only lead the NHL in total social media followers through September across Facebook, Twitter and Instagram, but they are the leader on each of the individual platforms, according to data compiled by social media data firm HookIt. However, they were...
Hookit Social Rankings: September’s Most Popular Athletes
What do Serena Williams, Colin Kaepernick and Turner Tenney all have in common?
Sponsorships at the US Open 2018
Hookit’s research of the US Open 2018 aims to identify the brand winners as well as athletes and other entities who gained the most value and interactions on social media.