Spontech Spotlight
Infographic: NBA 2020-2021 Midseason Sponsorship Status
The NBA started later in 2020 than a normal season, but, even a year after the pandemic struck, the league has not seen a full recovery on social media in terms of fan engagement. When compared to the same period from the previous season, just before the COVID outbreak shut down the league, social engagement is down ~30%. But brands are still...
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![SPORTTECHIE: [Webinar] How Leading Brands Are Connecting Sponsorship to Business Results](https://hookit.com/wp-content/uploads/2018/11/webinarsporttechiebrands-400x250.jpg)
SPORTTECHIE: [Webinar] How Leading Brands Are Connecting Sponsorship to Business Results
In order to keep up with changes in consumer behavior, deals between sponsor brands and sports properties have begun to evolve.
Sponsorship ROI: METRICS that matter
The essential KPIs and metrics that brand marketers need to evaluate their sponsorship portfolio.
Performance-Based Sponsorships
Sponsorships have always been an important revenue source for all sports properties. The sponsorship landscape is undergoing many changes, the most important of them being the shift to performance or incentive-based sponsorships.
iSportConnect: Hookit Social Rankings: October’s Athlete Interactions
Hookit’s latest rankings are out! The U.S. based company, a pioneer in sponsorship valuation, has just released its athlete interactions data for October. Surprisingly, UFC lead the rankings but Conor McGregor misses out on top spot. There is also a shock entry into...
SPORTTECHIE: Tracking Social Engagement for the College Football Playoff Top Six
Data provided by sponsorship valuation company Hookit shows how the College Football Playoff top six teams fared over the last week in terms of social media engagement. Hookit tracked the likes, shares, comments, and video views for posts by each school on Facebook,...
Sponsorship in esports
Hookit’s guide on esports focuses on the potential opportunities for sponsors across the segment as a whole.
Hookit Named Sponsorship Technology Solution for Cleveland Indians
Hookit, the pioneer in sponsorship technology, is proud to announce a long-term partnership with the reigning American League Central Division Champion Cleveland Indians.
InsideSport: Virat Kohli : The Numero Uno of world cricket on and off the field
Virat Kohli has it made a habit to not settle for anything less than the No. 1 position.
Listen: Using Sponsorship Technology to Improve Value
Highlights from Hookit CEO Scott Tilton’s appearance at SportTechie NEXT including sponsorship technology and the future of driving brand value through sports.