Spontech Spotlight
Infographic: NHL 2021 Midseason Sponsorship Update
Like the NBA, the NHL has seen a decline in fan engagement on social media posts by athletes, teams, and the league in the 2021 season compared to the previous season before COVID stopped play. Hockey players have been less active on social this season as well, with 12% fewer athletes even posting at all. Key league partners and equipment...
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Spontech Blog
iSportConnect: CR7: Social’s Most Popular Athlete
A new year but the same old story on social media.
Sportune: PSG – Layvin Kurzawa perd des fans sur le digital
A ne pas jouer, Laywin Kurzawa perd le soutien des fans du PSG, sur la toile.
iSportConnect: Another Social Media Slam Dunk For NBA
Christmas has come early for basketball fans. The National Basketball Association (NBA) is currently social media’s most popular sports league in the world, according to spontech pioneers, Hookit.
How technology companies are leveraging sports sponsorships to grow their brand
The growing advances in sport and technology have made it inevitable that both would combine to produce a “new endemic” partnership.
iSportConnect: Ronaldo Rules In Athlete Social Rankings
Real Madrid midfielder Luka Modrić may have taken his Ballon d’Or crown away from him, but former Bernabéu team-mate Cristiano Ronaldo will take some beating when it comes to social media
iSportConnect: Hookit Rankings: F1’s Social Superstar For October?
Two-time World Champion Fernando Alonso said goodbye to Formula 1 at the weekend after 17 successful seasons in the sport
Sportune: Les 10 joueurs de Ligue 1 qui font le plus réagir sur les réseaux sociaux
Neymar est le joueur le plus suivi sur les réseaux sociaux et celui qui génère le plus d’engagement.
SPORTTECHIE: Michelin Reaches Global Audience Using Authentic Messaging, With an Assist From Hookit
Carrie Woodward is fully aware that in this day and age, the way Michelin connects with an audience that is younger and more diverse than ever before is critical.
iSportConnect: Hookit Social Rankings For October: Sports Leagues
Spontech pioneers Hookit have just released their latest rankings for sports leagues