Spontech Spotlight
Top Brands in Sports – Q1 2021
SPORTS MARKETING ON SOCIAL MEDIA Once again, sportswear giants Nike and Adidas received the most social sponsorship value from the world of sports in the first 3 months of 2021. These two Apparel brands were promoted in a combined 150k posts, each well above rival Puma, 3rd place brand by number of branded posts at 30k during the 3 month period....
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Spontech Blog
Brand All-Stars of the NBA
At the informal halfway point of the 2018–19 NBA season, Team LeBron beat Team Giannis to win the 2019 NBA All-Star game. But who were the BRAND winners of the event? Read on for the 2019 NBA All-Star sponsorship results.
Top 10 Nascar Drivers – February 2019
Hookit analyzed the top-10 NASCAR drivers, based on total number of interactions received via their social media channels and created valuable insights for reasons behind a few of the racers’ rankings.
Top 10 NFL Players – February 2019
Each year during the first weekend of February one of the most watched championship games among all sports occurs, the Super Bowl. Super Bowl LIII resulted in The New England Patriots taking the title over the Los Angeles Rams while Tom Brady secured his sixth championship ring with the team.
SportsPro: Formula One 2019 commercial guide: every team, every sponsor, every rights holder
The Black Book provides all the need-to-know off-track information ahead of the premier global motorsport series’ return in Melbourne.
Top 10 Golf Athletes – February 2019
With the PGA Tour hosting tournaments nearly every week on some of the best greens in the world, it creates useful content for players and plenty of opportunities to interact with fans via social media.
Top 10 Basketball Athletes – February 2019
The NBA is a hot topic at the moment, with the regular season set to end on April 10th and playoffs beginning April 13th.
Top 10 Baseball Athletes – February 2019
MLB fans are getting more anxious as Opening Day comes closer and closer. This is apparent from the fans’ interactions with many baseball players on various social media platforms.
Super Bowl LIII: Social Media Sponsorship Results
The highly anticipated Super Bowl LIII ended with the New England Patriots taking home their third title by defeating the Los Angeles Rams. Despite the record-setting low number of points collectively scored during the game, brands and sponsors had no problem capturing the consumer’s attention through various channels and advertisements. Read along for Super Bowl LIII’s social media sponsorship results.
SBJ: Duke, Zion Williamson Seeing Steep Growth In Social Media Followers
Duke freshman Zion Williamson likely will play a major role in tonight’s North Carolina-Duke game, but his impact on the Blue Devils has been evident since he stepped on campus July 1. Duke basketball already had the largest social-media following among team accounts...