Spontech Spotlight
Event Recap: F1’s Monaco Grand Prix 2021
Hookit analyzed how Formula 1, the teams, and drivers performed during the days leading up to and just after one of racing’s biggest events, the Monaco Grand Prix. Instead of “on the track” performance, Hookit focused on the value that these organizations and individuals generated for their brand partners. From 18-26 May, 2021, Formula 1, the...
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Spontech Blog
Top 10 NBA Players – May 2019
With the NBA playoffs underway, it is a bit of a surprise that out of May’s top 10, the only players to actually touch the court were Giannis Antetokounmpo for the Bucks, Steph Curry for the Warriors, and CJ McCollum for the Trail Blazers.
Top 10 MLB Players – May 2019
As calendars change from May to June, MLB sees its first trimester come to an end. The end of the season’s first third brings a lot of familiar names to the top ten players by social media interactions.
Top 10 MLS Players – May 2019
Spring has sprung! Major League Soccer is in full stride headed into the summer, and there is no clear favorite for the season quite yet.
Top 10 NHL Players – May 2019
May has been an eventful month for the sport of hockey. This month we saw the Stanley Cup Playoffs develop into a memorable series between the Bruins and the Blues. The Blues positioned themselves to hoist the first Stanley Cup ever for the city of St. Louis.
Whitepaper: Beverage Brands in Sponsorship
Brands in every sector are investing billions of dollars into sports sponsorships to reach sizeable audiences and gain brand recognition. Hookit’s beverage brands in sponsorship report helps sponsors in this category identify how well their sponsorship portfolio performs
Top Athletes in the 2019 Women’s World Cup
With the Women’s World Cup in full swing over in France, brands may look to some of the event’s biggest athletes to partner with to be brand ambassadors.
themessage: How Tangerine struck gold with its Raptors sponsorship
With year one of its 20-year sponsorship deal as Official Bank of the Toronto Raptors coming to a close, online banking brand Tangerine could be forgiven for entertaining thoughts—or maybe even concerns—about having to come up with a repeat.
Esquire: How the NBA’s Best-Dressed Players Turned the Tunnel Into a Business
LeBron James and a pair of headphones changed the NBA’s relationship with fashion forever. It was 2008, and the U.S. men’s Olympic basketball team had just touched down in Shanghai.
iSportConnect: Boxers Are Among The Most Followed Athletes
Two boxers cracked the Top 10 of athletes with the most global social media interactions in May, according to sponsorship analytics and evaluation platform Hookit (watch the video on iSportconnect TV).