Spontech Spotlight
![Sponsorship Across European Football [INFOGRAPHIC]](https://hookit.com/wp-content/uploads/2021/07/Euro-Football-blog-header.png)
Sponsorship Across European Football [INFOGRAPHIC]
2020-2021 Season Recap Powered by Hookit Nearly a quarter of all sports fans on social media are followers of at least one entity across top European football leagues. As the Euros get to their final stages and in the middle of the summer offseason of the country leagues, Hookit looked at 6 of the top European football leagues, the teams and...
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Spontech Blog
Accurately Measuring Sponsorship ROI
How can brands maximize sponsorship ROI? By answering this question brands will be able to make smarter decisions on which ambassadors to invest in.
X Games Takes Center Stage
The X Games, one of the biggest extreme sports events in the world, gets underway August 1st. Some of the biggest names in skating, BMX, and moto X will showcase their talents in Minneapolis in a multitude of events.
How Big Can Esports Get? Who to Sponsor When it Comes to Online Influencers
From streamers to YouTubers and from professional gamers to full-on esports competitors, there’s a lot to unpack about the world of internet personalities.
Spontech Podcast Series: Team Canada
Listen to Mark Nadolny, Digital Product Specialist on the Canadian Olympic Committee, talk about which aspects of marketing Team Canada focuses on and how the team has aligned their content strategy to better leverage all of their owned and earned media channels.
Top Social Interactions During the Women’s World Cup
The 2019 FIFA Women’s World Cup was seen by 14 million viewers in the USA on television, outperforming last year’s men’s World Cup final by more than 20 percent.
NBA Free Agency: A Seismic Shift On And Off The Court
In one of the craziest NBA free agencies in league history, countless big time all-stars have switched teams . This enormous relocation of talent around the league has lead to a completely reshaped competitive landscape in the NBA.
Do Premier League Sponsors or Non-League Sponsors Get More Social Exposure & Engagement?
We analyzed which brands were the most talked about and which got the most engagement on posts about them by the Premier League and the teams in the league.
Know Your Influencers: The Top Social Stars of the MLB All Star Game
On Tuesday, July 9th, the National League and American League went head to head for the MLB All Star game hosted in Cleveland, OH. Ultimately, the American League took home their 7th straight All Star Game win in a 4-3 victory.
Whitepaper: Technology Brands in Sponsorships
Promotional Effectiveness Report on Computing, Business Software, Hardware, Telecom, and Apps & Consumer Hardware