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The latest news & insights in sports marketing
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Spontech Spotlight

[L’Equipe] Sky Brown & Rayssa Leal – Baby Boss

[L’Equipe] Sky Brown & Rayssa Leal – Baby Boss

Lewis Hamilton, silver costumer, smiles at the photographers. Rafael Nadal and Dirk Nowitzki also pose, smiling. In this month of February 2020, the most prestigious athletes on the planet walk the red carpet of the Laureus Sports Awards ceremony in Berlin, rewarding the best international athletes. A few meters from the celebrities, two kids as...

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Spontech Blog

Top 10 NBA Players – July 2019

Top 10 NBA Players – July 2019

With the NBA finals finishing up in June, July is the first month without any NBA games occurring on the court. However, the NBA was still the talk of the sports world at the beginning of the month, with free agency getting underway on July 1st.

How Brands Can Properly Identify Social Influencers

How Brands Can Properly Identify Social Influencers

With the explosion of social media in today’s world, new marketing and promotional strategies have emerged. Social media has paved the way for brands to reach a mass amount of potential customers, but what is the best way to do that?

How Brand Ambassadors On Social Media Impact Buyer Decisions

How Brand Ambassadors On Social Media Impact Buyer Decisions

In this day and age, with the dominance of social media, consumer behavior is changing. Old tactics for reaching the target consumer are becoming obsolete and social media personalities are acquiring more and more power over consumer decisions, including consumer purchasing.

How to Find the Right Entities to Sponsor

How to Find the Right Entities to Sponsor

Brands are always looking to stay ahead of their competitors, and this includes when they are searching for potential sponsors and partnerships. Not all partnerships are the same, however, as some potential partners are more valuable than others.