Spontech Spotlight
Brands at the Tokyo 2020 Olympics – First 10 days of competition
From the Opening Ceremony on 23rd July through the second weekend of competition (1st August), over $25M in brand sponsorship value has been generated by the athletes, teams, NOCs, and governing bodies on social media. Naturally, the IOC has led the value creation, accounting for over 10% of the total. However, value has come from all types of...
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Spontech Blog
How to Value Your Partner & Ambassador Campaigns
2020 marks the start of a new year and a new decade. Along with it, many brands are rolling out fresh new brand campaigns.
Axios: Soccer stars score big with Instagram
Portuguese soccer star Cristiano Ronaldo is the highest paid athlete on Instagram, according to a study by analytics company HooperHQ, raking in more than twice what he earns from his contract with Juventus.
Sports Marketing Metrics: Understanding Followers & Interactions
When it comes to sports marketing, many brands still invest in athletes simply by looking at who has the largest number of followers.
Benchmarking Athletes: Identifying Top Performers and Under Performers In Your Portfolio
Brands spend a considerable amount of time and effort in identifying the perfect ambassadors who will help drive the goals of the brand, both on and off the field.
Social Media ROI: Which Posts Drive the Most Value for Your Brand
As most who have spent any time in digital marketing know, leveraging social media as part of an overall cohesive digital marketing strategy is essential to the overall growth of a brand.
Top 10 F1 Drivers – November 2019
The 2019 edition of the F1 championship is now (sadly) over. The duo Hamilton/Mercedes proved once more they’re the best in the business, with the team continuing their unbeaten run in the hybrid era.
Top 10 Premier League Players – November 2019
November in the Premier League was undisputedly dominated by managerial change, but it was also packed with some great goals and match action that has set up a festive period many are salivating over.
Top 10 NBA Players – November 2019
NBA teams are starting to find their identity and hit their stride. The Lakers have gotten off to an impressive 21-3 start, with the Bucks leading the East at 20-3.
Why Athletes & Influencers Need To Switch To Instagram’s Creator (or Business) Profiles
3 Key Takeaways Instagram drives nearly 70% of brand value, so if you (or your athlete) aren’t on Instagram with an account that can be measured, you’re missing a big opportunity.Creator Accounts were built for athletes and influencers, allowing them to see data on...