Motorsports today: Where are the fans and how to engage them for sponsorship ROI
Entities across all categories of motorsports agree on one thing — motorsports as we know it is experiencing a major disruption. Newer technologies, change in audience habits and interests, and drop in traditional viewership are some factors that have pushed...
Sponsorship ROI: How brands can have greater impact on their spend
Recent sponsorship studies show that brands will spend over $147B on sponsorship and activation in 2018, but only 35% of them invest in tracking the effectiveness of that spend. Predicting the ROI of an investment is essential for any brand sponsor, as it helps them...
Improving Sponsorship Value And ROI: NBA Case Studies
Among all the sports teams, athletes, leagues and federations present on social media, none has been successful as much as the NBA. With over 7 billion interactions across its social channels, the NBA easily outranks the other big leagues in the United States. i.e,...
What we learned about Sponsorships at Leaders Week New York
“Those are legacy [sponsorship] models that were created on a consumer behavior that is no longer there. We need to evolve the model, and as the leaders in the industry, we are pushing for that evolution.” — Joao Chueiri, vice president of Consumer Connections at...Get to Know Hookit
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