Spontelligence — the future of sponsorship intelligence
Sponsorship is the indispensable factor for any entity in the sports ecosystem. It is the stimulus that helps teams, leagues, athletes and events focus on achieving their objectives and growth. However, finding and retaining sponsors as well as proving value for them...
Masters of the Social Media Game
The Masters, one of the four majors of golf which concluded over the weekend had some surprises in store this year. Tiger Woods was in the spotlight after returning to the Masters after 3 years and Patrick Reed beat all the favorites to win the title in 2018. The...
Congratulations on the Social Media Gold!
The Olympics — the pinnacle of sport for athletes worldwide, where hard work and perseverance turn to well-deserved gold, a major sporting stage where countries compete for top honors, and a unique marketing platform where sponsors reach their global audience and reap...
How to be the LEADER in Sports Sponsorship
“Using statistical analysis, small-market teams can compete by buying assets that are undervalued by other teams and selling ones that are overvalued by other teams.” — Grantland On reading this statement if Moneyball was the first thing that came to your mind — YOU...Get to Know Hookit
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