Start with standardized KPIs
Current Portfolio
Measure & Optimize
Existing Assets
Monitor and improve promotional value, score brand fit with audience data to activate more effectively
Valuation (AAV)
Promotional Effectiveness Score
Estimated AAV
Alignment Score
Future Portfolio
Discover & Evaluate
New Partners
Search the Sport Graph by your sponsorship criteria, add to watchlist and evaluate against your existing partners
Utilize those KPIs across your organization to deliver ROI/ROO
“We are using the Hookit data to make smarter decisions about who to sponsor, what content to push, and when to push it in order to maximize the ROI of our sponsorship investments.”
Use Cases By Role
Sports Marketing
- Discover and evaluate new partners
- Justify sponsorship decisions with ROO/ROI
- Optimize current portfolio value & performance
- Benchmark your performance over time using KPIs
- Predict future performance and value
Brand Marketing
- Determine the most effective sponsorship assets to activate based on audience/geo
- Align sponsorship asset audiences to your target consumer
- Optimize content strategy to drive maximum value and engagement
- Predict value of content to make the most intelligent decisions with your resources
What’s New
2021 SPONSORSHIP YEAR IN REVIEW
THE STATE OF SPORTS MARKETING ON SOCIAL MEDIA The goal of Hookit’s 2021 Sponsorship Year In Review is to provide a benchmark for brands and properties in sports to understand how they measure up on social media, where sponsorship value comes from, and how it is being...
VIDEO: F1 Sponsorship & Social Media Season Recap
Key Takeaways from 2021 & Lessons for 2022 Watch Roger Breum, Hookit’s Head of Marketing & Sponsorship Insights, walk you through the social media reach & growth of the series over the past season, the sponsorship impact for brands and which brands saw the...
Measure Your Sponsorship Amplification with Earned Media Analysis
Sponsorship is a unique form of marketing. Unlike advertisements, sponsorships leverage an individual or organization and all of the attention they garner. Athletes, teams, and leagues drive exposure and value for a brand via their owned social channels, but they also...
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We work with brands and rights holders across all major sports and esports:
