[SportsPro Media] Analysing social engagement and sponsorship value of F1 2021 liveries

BlackBook official data partner Hookit analysed one of the biggest off-season developments in Formula One, the build-up to and the release of the 2021 liveries.

The 2021 Formula One season begun on 28th March. But before that, spontech specialist Hookit analysed the social engagement and sponsorship value behind the release of the teams’ car liveries.

The livery reveal is perhaps the biggest moment of the offseason for teams. As these reveals have become digital-first events, Hookit tracked the posts by the teams and drivers, the engagement by fans, and the value for sponsors that these events generated.

Read the full article here